Can’t Buy Me Love?
When it comes to Facebook engagement, the Beatles nailed it. ‘Can’t buy me love’ should be your backing track to your quest to build a strong client base that will engage with your page. This post outlines why buying Facebook likes is business suicide. Not only will it waste your money, it’ll cost you time, credibility and even your page.
Buying Facebook likes means that your real fans won’t see your post. Each post is seen by roughly 10% of your followers, who can comment, share your post, and find out about what offers you’re promoting. Having fake likes means that your real followers – the ones that will potentially buy your product or services – will be less likely to see your post.
Facebook Likes are Not the Only Factor
Facebook likes are not the only factor you need to consider. Having posts with many likes, but no comments or shares actually lowers your reach. If nobody is responding to your posts, Facebook thinks it has no value and will make you invisible to your genuine audience. Posts should engage your visitors and compel them to leave a comment, share it with friends and get your message out there. Building sincere relationships with real people trumps fake likes every time.
Understanding your Facebook Audience
Facebook gives you an amazing opportunity to get to know your audience. You can find out where they live, how old they are, what they’re interested in, even down to their spending habits. All this information builds a valuable image of your client base and how to target them effectively. This is powerful information to help you understand how potential customers relate to your brand; however, having hundreds of fake likes destroys that data and leaves you stumbling around in the dark. If you want to understand your audience more click here
Facebook Feels the Love
Buying Facebook likes does not mean that you will contact real people. The likes come from fake accounts or click farms that have minimal human interaction. Facebook is becoming more aware of fake accounts and if you’re buying likes, there’s a chance you could lose your page altogether. This can ruin your business credibility and doesn’t look good for your reputation.
Build Strong Organic Engagement
Although it’s getting increasingly difficult to cultivate your engagement organically, it can provide an invaluable base for future paid advertising and will help you find the audience that matters. There are many things you can do to grow organically, including knowing when to post and how often.
Post Regularly and Frequently
Posting regularly reminds people you’re out there and increases your chances of comments, likes and shares. According to the 2017 Social Media Marketing Industry Report, the marketers they contacted posted 8 times a day. This seems a lot, however, 68% are planning on increasing their output. You don’t have to post 8 times a day, but the more you post, the better your chances of being visible.
Post at the Right Time
Posting late at night or early in the morning can be convenient for a busy entrepreneur, but the latest research from Facebook reveals that the optimum posting time is from 1 pm to 3 pm, especially on Thursday and Friday. Using Hootsuite or Buffer can help you schedule your posts for optimal targeting.
Real Facebook Love is the Answer
The message that comes from all this is that love is the answer. Not the love from click farms or bots, but from real people that like your page and want to know what you’re about. For more information and advice on how to grow organically, click here to find out more and get the knowledge you need to increase your business.
If you would like to find out more about my services please use the form below