Whether you’re a fledgling business, a solopreneur or an established company with a sizeable turnover, lead magnets are essential to connect with an engaged customer base to do what you do best… sell your products and services.
The Power of Email Marketing
A lead magnet is not about selling, it’s about offering solutions to your customers’ problems. Identify their pain points and offer your content as a way to make their life easier. The main reason for a giving away something for free is to grow your email list and extend your tribe. This is one of the most effective ways of generating paying clients. As the return on investment (ROI) of email marketing is four times higher than any other form of marketing, including social media, this should be central to your promotional strategy.
Grow Your Email List FAST with our FREE Challenge starting Monday 29th October
Tips for Creating Lead Magnets to Attract Your Ideal Clients
The best tip for creating great lead magnets is to make them short, valuable and interesting. It should be easy to consume, useful and engaging for your viewer. You don’t have to be a technical genius to build them either. There are some great tools out there to help you create professional-looking content for free, including Canva, Wave.Video, Adobe Sparks and Lumen5 to mention a few, where you can use ready-made templates to drop in your content regardless of whether you are creating a tip sheet, PDF booklet or free video series.
We also have a six video lead magnet course available to download and work through at your own pace to enhance the skills you’ll learn during the challenge. You can access that course here if you can’t wait for the challenge to start or are reading this post after the challenge has been run.
What Can I Use as a Lead Magnet?
A lead magnet can be anything that you can offer free to interested consumers.
This could be ebooks, tip sheets, templates, webinars, online courses, the list is endless. The main thing is to give value, a solution, a taster of the quality of your work and/or to connect with them.
Where Can I Use My Lead Magnet?
It’s always advisable to have a range of lead magnets that can cater to different audience segments. They can be used on your website in the sidebar, as exit pop-ups, inside blogs like the one above or following a relevant blog post as well, shared in your social media posts, and anywhere that connects you with a potential audience. They can also be attached to your email signature to reach as wide readership as possible. If you create great content, make sure people know about it.
Everybody loves free useful, relevant and engaging content. Sign up for our Lead Magnet Challenge and start creating amazing content and watch your leads grow.